YouTube Earnings Calculator

How Much Can You Earn on YouTube?

Estimate your YouTube ad revenue based on your niche, audience country, and monthly views. See CPM rates, RPM breakdowns, and daily/monthly/yearly projections.

Last updated: February 2026

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20 Niches Covered

From tech and finance to gaming and comedy — get accurate CPM estimates for your specific content category.

Country-Specific CPM

CPM rates vary dramatically by country. Get realistic estimates based on where your audience is actually located.

Full Projections

See daily, monthly, and yearly revenue estimates with CPM/RPM breakdowns and YouTube's revenue split.

How YouTube Earnings Work

1

Advertisers pay CPM

CPM (Cost Per Mille) is what advertisers pay for every 1,000 ad impressions on your videos. CPM rates vary widely by niche — finance channels can see CPMs of $12-25, while gaming channels average $2-5. This is because advertisers value different audiences differently based on purchasing intent.

2

YouTube takes 45%

YouTube keeps 45% of all ad revenue and pays you the remaining 55%. This split is standard across all YouTube Partner Program members regardless of channel size. The amount you actually earn per 1,000 views is called your RPM (Revenue Per Mille).

3

Location matters

A viewer from the United States generates significantly more ad revenue than a viewer from India or Brazil. Advertisers pay premium rates for audiences in high-income countries because those viewers are more likely to make purchases. If your audience is global, expect lower average CPMs.

4

More subscribers = more views

Subscribers get notified about your new uploads and are more likely to watch, boosting your view count and ad revenue. Growing your subscriber base is the most reliable way to increase YouTube earnings over time.

Frequently Asked Questions

YouTubers typically earn between $1-$25 per 1,000 views (RPM), depending on their niche and audience location. High-CPM niches like finance and tech pay $6-$25 per 1,000 views, while entertainment and gaming average $1-$5. Use the calculator above to get an estimate for your specific situation.
CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what you actually earn per 1,000 views after YouTube takes its 45% cut. RPM is always lower than CPM because it accounts for YouTube's share and the fact that not all views generate ad impressions.
The highest-paying YouTube niches are:
  • Finance & Investing ($12-$25 CPM)
  • Real Estate ($10-$22 CPM)
  • Business & Marketing ($8-$18 CPM)
  • Technology ($6-$12 CPM)
  • Health & Wellness ($6-$14 CPM)

These niches have high advertiser demand because the audience has strong purchasing intent.

This calculator provides estimates based on average CPM rates by niche and country. Actual earnings can vary based on audience demographics, video length, ad engagement, seasonality, and content type. Use the results as a general guide for planning and goal-setting, not as exact revenue predictions.
The most effective ways to increase YouTube earnings are: grow your subscriber base using a subscribe link, target higher-CPM topics within your niche, create longer videos (8+ minutes) that qualify for mid-roll ads, focus on attracting viewers from high-CPM countries (US, UK, Canada, Australia), post consistently to build watch time, and optimize titles and thumbnails for higher click-through rates.

More subscribers = more views = more money

Start growing your subscriber base today with optimized subscribe links.

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